The folks over at Clix Marketing alerted me to the fact that Twitter has made some important targeting and advertising updates this summer. For marketers, these changes are actually quite helpful!
They Renamed The Publisher NetworkMost recently, Twitter renamed their Publisher Network to the "Twitter Audience Platform". Along with that came two additional objectives: Tweet engagements and video views. Twitter users can now retweet and favorite directly from an ad, giving much more opportunity for engagement. For those of you who like interstitials (I'm still on the fence) they have added creative features to the media type as well. You can learn more about it on the Twitter blog.
Live Event TargetingViva la live moments! Now marketers can track and deliver messages to just the right users as an event unfolds in real time. This is made possible via an event calendar on Twitter. Great for planning months in advance, for meetings, events, conferences of note etc. in your industry.
Brand Spankin' New Ads EditorFor large scale campaigns, you can take your planning and edits offline in excel now. Bonus, you can create new campaigns by entering campaign information into excel too via the Twitter ads editor.
New Ways to Buy Mobile App Install Ads
Via Twitter: "Optimized action bidding and cost per install bidding are now available to all advertisers running Twitter mobile app promotion campaigns with conversion tracking enabled." Get more details via the Twitter blog.